A personal name is harder to remember but easier to be wired into your customer’s brain. However, a personal store name does give you some significant advantages.įirstly, you can leverage it to brand your dropshipping store. In addition, it’s harder to remember than a general name like WanrlyDecor or NotebookTherapy. It doesn’t give customers any clue as to what the store is about. Also, we rarely see any dropshipping store use a person’s name. Your Personal Name Is Fineīefore going into this, we have to admit that we don’t like the idea of using a personal name for a store. Although this is not a precise example of using wrong spells of words, you get the point. Google decided to buy the domain and redirect it to the main one to avoid users from landing on the wrong site. What’s worse is that it can direct people to the wrong site.įor example, many people mistype instead of. Misspelled words make the name of your dropshipping store harder to remember. However, it’s fine to use numbers in text form like “one,” “two,” etc. Therefore, we recommend avoiding hyphens at all costs.įor a similar reason, avoid using numerical digits in your domain name. However, the symbol not only adds an extra layer of complexity for people to enter your dropshipping store name, but it also makes your store look less professional. Hyphen “-” is the only special character that you can put in your domain name. We didn’t pay attention to this at first and ended up naming our blog “TheCleverBusiness,” which contains 17 characters.Įxample: Amazon has 6 characters. If you want to have the same name across platforms, pick a short one.
The reason is that many social networking sites like Twitter limit your username to a maximum of 15 characters. The answer is your dropshipping store name shouldn’t be longer than 15 characters. If your readers want to find your site again, they can do it with ease. The name of your dropshipping store should be short and easy to remember. Choose A Short And Memorable Dropshipping Store Name They are not as familiar, though.Īlthough “.ru” is the second most popular extension, it’s Russia’s official domain and only ideal for Russian businesses. If the “.com” version of your store name has been taken, “.store,” “.net,” or “.org” are good alternatives. It will make your dropshipping store look more trustworthy. Since “.com” is the most recognizable domain extension, go for it if you can. Go With The Extension “.Com” If PossibleĪccording to Statista, the most popular domain name extension on the entire internet is “.com.” However, don’t force it if you don’t want to.Įxample: GalaxyLamps is a dropshipping store that ranks first for the query “galaxy lamps.” 4. Therefore, although it’s not required and doesn’t really have an obvious benefit to include a keyword in your store domain name, it might still be a good idea to have one. In that regard, keywords in domain names can provide some sorts of SEO advantages. So, why should you consider including a keyword in your domain name?Įven though having a keyword in your dropshipping store name doesn’t directly have SEO (Search Engine Optimization) benefits, it does play a role in the anchor text of the reference links to a website.įor example, when people link to the store “,” the anchor text will usually contain the keyword “lamps.” This tells search engines what the site is about and gradually rank it for that keyword. According to John Mueller’s statement from Google, a keyword in a domain name nowadays would not make a site rank better for that keyword. However, Google updated its algorithm a long time ago, and that time has passed. Google used to look at it as one of the significant factors in ranking a website in search results. This is because an exact domain name contains one or many keywords that match a search query. There was a time that many people created stores with exact match domains to easily rank high in search results. Including A Keyword In Your Domain Name Is A Good Idea, But Not Required Your customers look at it and expect that they land on the right store.Įxample: NotebookTherapy is a stationery store. Therefore, it would be best to pick a name related to your dropshipping niches and products. Your store name is the very first thing that many people will look at. You can use the Domain Name Search Tool to check for the availability of a domain name.
Your dropshipping store name should be the same as your domain name (The name that appears in the address bar of your web browser).